HELLO,HELLO,HELLO, I AM ATHA.
/// Resume
TECH & BIZ.
Currently in my sixth semester at BINUS University, I am pursuing a double-degree path as a candidate for both a Bachelor of Computer and a Bachelor of Business.
I thrive at the intersection of these two worlds, merging technical logic with strategic business insights to build digital experiences that deliver real impact. With a strong foundation in Product Strategy & Technical Prototyping, I specialize in translating complex business requirements into intuitive, scalable solutions—bridging the gap between engineering, design, and user needs.
02 CORE STRENGTHS
Product Strategy & Execution
Bridging the gap between user needs and market viability. I drive product vision from ideation to delivery, ensuring we build the right thing, not just build things right.
Data-Driven Insights
Translating complex datasets into actionable business intelligence. I rely on metrics and user behavior to validate assumptions and guide strategic decisions.
UI/UX Craftsmanship
Designing intuitive, highly engaging user experiences. I don't just write PRDs; I wireframe and prototype solutions that actually feel good to use.
Full-Stack Builder
I don't just manage products; I build them. Armed with engineering skills and modern agentic AI workflows, I can independently code MVPs, design system architectures, and ship features fast.
03 SELECTED WORKS
RoastLine
Your Life Scripted
A Journaling App that will Roast You
Screen Time Roast
AI that roasts your digital habits
MyStyle
An interactive mobile UI prototype for a Gen-Z fashion app — built in Figma with a full user flow and design system.
Shark
Board Game
A multiplayer board game powered by PartyKit
aLink
A URL Shortener WebApp
ACE Hardware Business & Performance Analytics Case Study
Business intelligence dashboard analyzing 12 months of retail performance data across multiple store locations.
dompetku
Personal Finance Tracker
TheoTown Indonesia
Basecamp komunitas TheoTown Indonesia
RoastLine
Your Life Scripted
A Journaling App that will Roast You
Shark
Board Game
A multiplayer board game powered by PartyKit
dompetku
Personal Finance Tracker
Screen Time Roast
AI that roasts your digital habits
aLink
A URL Shortener WebApp
TheoTown Indonesia
Basecamp komunitas TheoTown Indonesia
MyStyle
An interactive mobile UI prototype for a Gen-Z fashion app — built in Figma with a full user flow and design system.
ACE Hardware Business & Performance Analytics Case Study
Business intelligence dashboard analyzing 12 months of retail performance data across multiple store locations.
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